I can get a website for a few hundred dollars / free. Why should I pay you more for a site?
If you are comfortable spending less than $500 for a website, that’s not a problem. After all, it’s your business, and your money, right?
Would we recommend them?
Not if you can afford to get it done properly.
The problem with low-cost or zero-cost websites, is they are not optimised for Google… they’re often “crippled” in some way, requiring you to pay for “added features” which can add up to more than what you’d expect to pay for a fully-functional site in the first place… and you often need to leave the supplier’s branding on your page.
Also you may find their sites are “tweaked” to promote their business, rather than your own.
If you’ve got no other option, sure, get a cheap website. Just know that as with most things in life, you do get what you pay for.
How long would it take you to build me a new website?
Once we’ve obtained a full understanding of your website requirements, we will normally have your website built within 10-15 working days. Bigger, more complex sites may require an additional week or two, but we’ll let you know once we’ve reviewed your requirements.
Google Ranking Services
Do you use white hat or black hat SEO strategies to rank websites?
In a word: No.
We follow Google’s own guidelines, and create unique high quality content to rank our client websites.
For SEO campaigns, how long should I expect to wait before seeing my site rank on Page 1 of Google?
Any smart business owner wants to see some kind of return from their monthly marketing spend. The important thing to remember with SEO – like all other marketing methods – there is no magic bullet.
Ranking “properly” in Google is a lot like working out. You start by purchasing the exercise equipment (or paying for your contract). In an Easy Web Leads SEO campaign, this would be the equivalent of our Month One services where we setup your accounts, review your site for improvements and so on… essentially we’re building the foundations for your marketing.
So just as you don’t see massive results just by purchasing your equipment, neither should you expect to see your site ranked at the #1 spot in Month One. You may see a “bump” in your rankings, but it depends on your local online competition.
For best results, the recommended duration for an SEO campaign is between 7 to 12 months.
In most situations, by Month 3 we start to see solid movement in your keyword rankings. In the rare occasion that we do not see such progress by Month 3, we’ll review the campaign to determine whether it makes sense to continue the service or try a different approach.
I've been burned by SEO / online marketing companies before. What makes you any different?
Simply put, we care more about your business than simply “getting you on the front page of Google”.
We don’t see any point in ranking your website for phrases (keywords) nobody is looking for!
First of all, we start with giving you massive value – a complimentary 30 minute phone or Skype consultation to discuss your online marketing. Free of risk, obligation or pressure. After your free session, you’ll receive a summary of our chat, and some insightful research about your current online presence & suggestions for improving those.
You may choose to take that advice & do it yourself… hand it over to another supplier… or ask us to help you.
That’s before any money is exchanged.
If you do decide to work with us, we’ll aim to communicate in a style which suits your preferences – this can include bullet point summaries right through to detailed work reports, showing all activities completed during that reporting period.
We’ll work with you to understand what makes YOU different in your market place, and create custom content to highlight those differences.
In other words, you’re not just another monthly cheque to our company – we work harder than the others to get you actual RESULTS… which in turn increases the likelihood that you’ll refer us to your friends.
We’re thinking long term business relationship – not short term sale.
I've heard SEO, unlike Pay Per Click ads, is free?
Technically, yes – search engine optimisation is free. You can certainly do it yourself – just as you can build your own deck, paint your whole house, do your own taxes or take care of your own medical needs.
But like each of those examples, many people choose to get help from experts who are more experienced and trained than themselves, producing better results in less time.
The reality of SEO is this: it takes time. Time to constantly create new content, time to create online accounts and directory listings, time to share the new content through social media channels, time to optimise your website so Google finds your content…
And that’s time you could be spending on other business tasks, such as selling or delivery of services.
When you pay for SEO services, through Easy Web Leads or anybody else, you’re paying for their time, their knowledge and their expertise, to get your site positioned well in Google over time.
The beauty of SEO over say, PPC (Pay Per Click) is this: when done properly, SEO efforts will continue to generate you leads long after you’ve stopped paying for SEO services. With PPC, the moment you stop paying, that’s the moment your leads dry up.
So like most things in life, there are pro’s & con’s with paying for SEO – it’s ultimately up to you whether you want to go solo, or get help from someone else.
Just be very clear that “DIY SEO” may be free in terms of your financial outlay… but you need to be clear on the value of your own time.
How do I know you'll really be able to help me?
The simple truth is – you can’t.
We believe it would be arrogant of us to tell you that we’re the “perfect fit” for you… before we learn more about you and your business.
It’s one of the reasons we deliberately avoid creating hyped-up promises, focusing instead on listening, performing in-depth research, analysing the results and discussing those results with you before seriously proposing any solution.
Just like you, we can’t help everyone. But if we can’t help you, you will at least walk away with more knowledge & information than before you spoke with us!
Nobody I know uses Google+... why do you suggest using it?
It’s true that Google+ doesn’t share the same amount of attention & use as say, Facebook. But because it is owned by Google, they’re biased towards it – so an active Google+ profile (or business page) can contribute positively to your rankings in Google’s search engine.
How often should I post new content on Facebook / Twitter / Pinterest etc?
For most small businesses, a couple of posts per week is adequate to keep your profiles alive. Ultimately it comes down to how much time you have available to write QUALITY content – you’re better off sharing 1 or 2 posts per week which are of high quality, than 10 posts which are boring, pointless, off topic or “spammy”.
What payment options do you accept?
Our preferred payment methods are direct bank deposit and PayPal (Mastercard, Visa, Amercian Express).
How do I take care of the service fees?
Due to the nature of our business, we incur charges the minute we start working with clients. Because of this, our payment terms are 7 Day Net at the start of each campaign period (1st or 15th of the month).
The exception is for website design, where we accept 50% upon engagement and 50% at completion / sign-off.
Why do you charge so much? Some sites give 10,000 backlinks for $5!
Please feel free to use those bargain-basement services, and let us know in 6 months how it’s working out for you.
Short answer: Those offers will hurt your site’s reputation and ranking. Google knows where you live.
Today more than ever, to rank in Google you need ongoing, unique, relevant, high quality content created & syndicated through authority sites Google recognises… and that only happens when you invest time & money (yours or someone else’s!) to do it right.
What's the best way for me to get started?
If you’ve checked us out to the point that you’re thinking of asking for our help… fantastic!
We like to take things one step at a time, which is why we offer a complimentary 30 minute consultation via Skype or phone. You can use that time for any topic you’d like to discuss.
After that, depending on what we covered, we’ll provide you with reports or analysis which will help you work out your next steps.
If you believe we can help you, and we believe we can too, then we’ll setup a more detailed assessment of your online marketing situation and objectives.
From there, we’ll propose various options for you to consider – and, with your blessing, get started on the work!
Do you guarantee that I'll rank in Google, and / or get new sales?
Due to many factors outside our control, we don’t make it a practice to promise “first page ranking in Google or it’s free”.
The reason for this is simple: we believe this “guarantee” (offered by some online marketing agencies) is misleading at best.
Because we may suggest keywords for you to rank for, which have zero to low competition – and yes, we can certainly rank you for those keywords. But six months from now, you’ve got a few keywords ranking on “Page 1 of Google” but and zero leads or sales as a result.
So here’s the question: what value is that guarantee to you now?
Of course, it does give the agency a great weasel-out clause when you complain about not getting new business & ask them for a refund 🙂
Therefore, you’ll find no empty guarantees here. Just a dedication to helping your business achieve the best results possible within the scope of your marketing campaign, and a guarantee of something we can control: our service and customer care.
If at any time, you don’t believe we’ve acted in your best interests – if you believe you’ve been lied to, cheated or poorly looked after – let us know. We’ll either refund you the current months’ services, or work with you to make you satisfied.
And that’s a guarantee you can actually use!
How do I know what work you're actually DOING each month?
Depending on your communication preference, we can provide you with monthly bullet-point email list of all activities, or an in-depth, technical Excel-based work report.
Our team members provide regular updates on their activities, which we’ll collate & share with you at the level you’ve requested. This way, you’re never left in the dark – wondering what you’re actually getting for your monthly investment.