Biggest SEO Problem #3 – The Big Boys

[vc_row][vc_column][vc_single_image image=”4511″ alignment=”center”][vc_custom_heading text=”The Problem Of Your Competition ” font_container=”tag:h2|font_size:24px|text_align:left|color:%237a2f2f” use_theme_fonts=”yes” css=”.vc_custom_1458850219222{padding-top: 20px !important;}”][vc_column_text]Some of my clients get frustrated when their competition outrank them in Google search results. They’ll tell me very good reasons why they should be ranking higher than their competitors, such as:

  • “My product / service is better than theirs”
  • “I’ve been in business longer”
  • “They use ABC tools, but I use DEF tools which are WAY better”
  • “Their owner is a real <naughty word>, they don’t deserve to rank there”

Well, here’s the sad truth: Google doesn’t rank based on how “good” you are. How “good” your are compared with your competitors is very hard to measure. Although a solid online reputation (based on real reviews) can help you be favoured by Google, it’s not the ultimate ranking factor.

[/vc_column_text][vc_custom_heading text=”Guerrilla Tactics” font_container=”tag:h2|font_size:24px|text_align:left|color:%237a2f2f” use_theme_fonts=”yes” css=”.vc_custom_1458850489901{padding-top: 20px !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

It can be hard enough to get found online when it’s a level playing field. But when your competitors have links to their websites from media outlets, educational organisations (such as universities) or highly reputable “brands”, it can be downright frustrating to beat them.

Fortunately there are steps you can take to beat them at their own Game. Here are 3 ideas to get you started:

  1. Compete for longer-tail keywords. What this means is,?use a keyword research?tool (such as Google’s own Keyword Planner Tool?which requires an AdWords account) to identify?longer keywords which relate to your industry. Using completely made up figures for an?example, a broad search term like “plumber sydney” may get 2000 searches per month, and your competitors may be all over the first page.?That’s?going to be a difficult keyword to rank for. So instead you may choose “best bathroom plumber sydney” or “fixed price plumber sydney“. While longer keywords are going to have lower monthly search volumes, they should?be easier to rank for and have more targeted traffic
  2. Research your competitor’s backlinks. SEO is a bit like a poker game where you get to see your opponent’s cards. There are free (and paid) tools online?which allow you to find what sites your competitors are getting backlinks from, so you can then try &?get backlinks from those same sources.?This can include online business directories, social media platforms, comments / forums, blog posts and more. Obviously some will be easier to “copy” than others,?so start with the low-hanging-fruit such as online business directories and social platforms
  3. Go Where They’re Not.?Most companies don’t invest in SEO, so in many?cases you’ll be able to find other high authority domains (sites which Google recognise?as being credible) where they do not have backlinks.?Brian Dean, SEO and author of a very successful blog Backlinko.com has an excellent article highlighting 17?clever ways you can generate additional backlinks – and I can almost guarantee you that your competitors aren’t following this advice!

 [/vc_column_text][vcex_divider color=”#7a2f2f” width=”700″ height=”5″ margin_top=”20px”][vc_custom_heading text=”NEXT: “Getting Found in Google“ Problem #4 – Not Knowing Who to Trust” font_container=”tag:h2|font_size:24px|text_align:left|color:%237a2f2f” use_theme_fonts=”yes” css=”.vc_custom_1458884062168{padding-top: 20px !important;}”][vc_column_text]You don’t need to be intimidated by the “big boys” in your industry. Using the tactics above, I’ve been able to get my clients ranking on the first page – sometimes with multiple listings – higher in the results than their competitors who had bigger teams, more experience and much deeper pockets.?My next email will cover the fourth biggest SEO problem business owners face – not knowing who to trust.

Till next time…

Glen Parker

Glen Parker
[email protected]
0414 702 993[/vc_column_text][/vc_column][/vc_row]